Fresh off the back of his controversial £19 fried breakfast, Gordon Ramsay will soon launch his upmarket burger restaurant in the UK, with an £80 wagyu option, and £6 French fries.
Ramsay, who has 35 restaurants around the world, plans to open Gordon Ramsay Burger in Harrods department store on 4 December, Covid-19 tier restrictions depending.
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His existing site under the brand has been operating at Planet Hollywood casino in Las Vegas since 2012. There, the chef promises an “experience like no other”, though US prices – the most expensive burger is $25.99 – fall well below those launching in London.
Lobster and shrimp, wagyu sirloin
Among the Harrods menu items is an £80 wagyu burger, which uses a prime beef patty, seared wagyu sirloin, Pecorino cheese, cep mayonnaise, and black truffle; and a lobster and shrimp option, which comes with pickled vegetables and herb aioli, and costs £42.
Ramsay’s standard beef burger, topped with all the classic essentials, is £21. Snacks include truffle macaroni cheese croquettes (£8.50), hot dogs are made with heritage beef (£21), and sweet potato fries arrive dusted with vanilla sugar (£6).
“I’ve been perfecting burgers for years in America and now at Harrods we are taking it to the next level,” the 54-year-old, whose three Michelin-starred flagship restaurant is 10 minutes away in Chelsea, told the restaurant site Hot Dinners.
“Championing some of the most incredible ingredients from amazing British providers, producers, artisans and growers, all cooked to absolute perfection and served with sensational sides, I guarantee this will be a burger experience like no other.”
£21 fry up at the Savoy Grill
Back in September, Ramsay caused a degree of consternation when he shared a video of his new £21 fried breakfast at The Savoy hotel.
“[This is] the most amazing full English,” he told his 7.4 million Twitter followers at the time. “I can’t wait for you to try it from 21 September at the Savoy Grill.”
Diners questioned the portion size, the lack of toast and black pudding, and why avocado, at £5, was an optional extra.
i has contacted Gordon Ramsay for comment.