The death of the bra: will the great lingerie liberation of lockdown last?
Working from home has been a chance to do away with uncomfortable, unnecessary underwear. And many women have no intention of returning to underwires and constriction
It was after a shopping trip, the first time for weeks that Louise Kilburn had ventured out during the lockdown, that she realised she wasn’t wearing a bra. “I’d completely forgotten to put it on,” she says. Kilburn, a university lecturer, had been shielding since the last week of March. She was still busy teaching online, although not usually by video, and had created a more comfortable work wardrobe of pyjamas, loungewear “and, more importantly, no bra”. Her bras were somewhere, she says, with a laugh, under a pile of pre-lockdown clothes – lost enough that she had to buy some bralettes, a more unstructured style, to try out. She had, she says, “mislaid my boob cages”.
Lockdown has changed a lot of things about the way we present ourselves to the world, and for many women, ditching their bra has been a particularly popular one. “I just don’t see bras making a comeback after this,” tweeted the Buzzfeed writer Tomi Obaro in May. Her tweet has been “liked” more than half a million times. The feminist satire website Reductress ran a headline last week reading: “Bra furlough extended.”