Now in its eighth year, Veganuary – a movement which seeks to inspire people to try a plant-based existence for 31 days for the benefit of our planet, animals and their own health – has gained a record 500,000 sign ups with a huge 25% of those being Brits.
The Veganuary challenge, which has surpassed last year’s record of 400,000 and has seen participants from over 192 countries, encourages people to be more environmentally conscious by adopting a plant-based lifestyle throughout the month of January. With interest growing, The Vegan Society predicts that by 2025 a quarter of Brits will be vegan or vegetarian.
There are varying reasons that people choose to accept the challenge and in 2020, 38% of people said they did it for their health, 37% for animals, and 18% to protect the environment. Organisers of the challenge, which boasts the likes of Paul McCartney, Alicia Silverstone and Sara Pascoe as ambassadors, suggest that this year’s increase could be due to larger numbers of people experimenting with animal-free diets during the coronavirus pandemic.
The rise in participation and demand for vegan products led to the launch of more than 1,200 new vegan products and menus in the UK in 2020 alone proving for many, veganism is for life, not just for Veganuary.
Annie Mitchell, Co-Founder and CEO of vegan-friendly Bottleshot Cold Brew Coffee, said: “We’re seeing a global shift towards vegan and vegetarian lifestyles. This is no longer a small subset of customers seeking alternatives in the health aisles, but instead we’re seeing a cultural shift in how we think about eating. Whether you’re interested in animal rights, health & wellness and/or environmental benefits, we all simply want to eat healthier to feel better in body and mind, without giving up the fundamental joys of eating and drinking”.
It is not only vegans and vegetarians using cruelty-free products but also flexitarians – those who primarily stick to a vegan diet but occasionally eat meat or fish.
Annie said: “As a flexitarian, my own fridge has both our Bottleshot oat milk coffees as well as dairy-based cheese inside it. They serve different purposes for me: allowing me to choose flavour first in both instances, while also reducing my dairy intake to create balance. For many consumers, this category is now about making mindful choices rather than sacrifices.”
With many becoming more socially conscious and vegan products being in demand now more than ever, we’ve compiled a list of our top vegan brands and products – from food and drink to moisturiser and deodorant – to help you embrace a vegan, or flexitarian lifestyle.
Bottleshot’s Cold Brew Coffee Oat Milk introduces the right balance of nutty and naturally sweet notes to their original cold brew. They’ve made sure the flavour wasn’t excessively sweet so that it still tastes like a proper coffee drink! It’s dairy-free with no added sugars.
Bottleshot is a cold brew coffee brand, made the New Orleans way – low, slow and steady. So it’s big on flavour and smooth caffeine. Available at Whole Foods Market, Soho House, and launching soon on Ocado.
The ultimate vegan and sustainable moisturiser for men. The MenWith Face Moisturizer is unlike any other brand we’ve tried. The cream contains shea butter, ethyl esters, inositol, betaine and other active ingredients that work together harmoniously to sooth and strengthen your skin. We couldn’t recommend this to any man more.
The Swedish brand recently launched in and is already growing exponentially and we can see exactly why. From the product to the branding to their ethical ethos, MenWith Skincare is ticking all the right boxes for us. All products contain only vegan ingredients and the packaging is made from 100% sustainably sourced and recycled sugar cane.
Boozy Boocha has taken a 2000 year old beverage and added a modern twist for today’s evolved consumer. Boasting a 4% ABV, a multitude of antioxidants, minerals, probiotics as well as a tantalizing taste and zero artificial flavours, refined sugars or gluten, Boozy Boocha is a deviously delicious vegan drink that makes your present and future self-feel great. With delightful flavours such ‘Cheeky Pineapple’ and ‘Berry Mischievous’, the founders have found the perfect balance between acting a little naughty while doing the body, mind, and spirit good. With a pledge to donate 1% of profits to Plastic Oceans, UK and a dedication to implementing sustainable practices, Boozy Boocha allows consumers to enjoy an ocean’s worth of flavour, fun and philanthropy with every sip!
Not only do Hylo’s range of shoes look incredible but they are also ridiculously comfortable and durable beyond belief.
Hylo’s trainers are made with seven natural materials including corn fibre, natural rubber, and organic cotton. The company has a circular process, so when you’re done with their trainers, they buy them back and turn the fabrics into compost to be used in the next generation of Hylo shoes. If you’re looking for a new pair of runners during lockdown then these are the shoes for you.
Quite possibly the world’s most delicious jam… Single Variety Co’s Great Taste Award winning Jalapeño Jam is not your average chilli jam! Single Variety Co combine Jalapeños (lots of them) with apple cider vinegar and sugar to create this spicy sweet delight. Perfect to spice up brunches, lunches and dinners! Packed full with Jalapeños, this chilli jam delivers a powerful kick of flavour and heat. Every jam we make uses just one single variety. This means for each of their chilli jams they choose a different chilli variety to give a different heat level and flavour.
Mooshies is widely regarded as one of London’s best vegan burgers and like many, the team has created a DIY at home kit, however this DIY kit is head and shoulders above the rest in our mind. The What’s Ur Beef At Home Meal Kit is available nationwide and brings the sweet delicious taste of Mooshies right to your kitchen. You will receive all the items you need to make their signature vegan burger in the comfort of your own home. Choose your fries and buns (Gluten Free available at checkout) at checkout.
Aguulp for Brain uses liposomal technology which delivers up to 98% nutrient absorption compared to pill-from vitamins. It supports your brain to allow it to perform at its best. It uses Aguulp’s nootropic (cognitive enhancer) blend, working to support your mental function including memory, creativity, motivation and attention. You can expect sharper focus and clarity; increased energy and motivation; and improved mood with just one sachet of their liquid liposomal formula.
This eye-catching black cheese, highlighted by its gleaming turmeric vein and splash of the golden spice on top, will steal the heart of any truffle lover! The earthy, pungent aroma of black truffle, brought together with an accent of garlic and cheesiness, gives a luxurious flavour that will blow your mind. That’s why it’s called ‘NeroMinded’ – once your taste buds get a hit, it’ll be the only thing on your mind!
OGGS is the brains behind many delicious plant-based snacks but their newly launched Millionaire Shortbread Bites are to die for. The crumbly Bites are the most exquisite plant-based snack we’ve tried to date. They say that the grab and go bites are ideal for sharing but we totally disagree… they’re far too delicious to share with anyone! OGGS has removed egg and dairy from all products and ensure they’re using less CO2 to produce their range of products.
Brought to you by Charlie Brake, Naughty water is a sparkling water drink infused with natural flavourings and vodka (5% ABV. This sublime drink is vegan/keto friendly and gluten free, and ideal for those seeking something light and refreshing. Zero carbs, zero sugar, and with less than 72 calories in a 250ml can. This mixed case contains 4 x Sparkling Orange, 4 x Sparkling Cranberry & 4 x Sparkling Mango Passion, to really get your taste buds going!
Let’s start by saying, this deodorant is so clean and natural that it is actually edible… yes, edible! However, Nuud has not just made an edible deodorant, they’ve made an incredible deodorant that innocent and has sustainability right at the core of its entire business.
Nuud’s innocent deodorant contains zero aluminium, alcohol, microplastics and is 100% cruelty free and vegan. The deodorant works by preventing odours by neutralising bacteria with micro silver. One application of Nuud’s deodorant lasts for 3-7 days depending on the person.
amie rosé wine is produced in the renowned wine region of the Languedoc in the south of France. Made from 100% Cinsault, a grape native to the Languedoc, the wine is fresh and vibrant with bouquet characteristics, packed with red berry flavours and a touch of cherry blossom. amie pairs well with salads, fish, grilled chicken, or on its own on a summer day. Serve chilled. amie is a vegan wine. 12% alcohol // 75cl
Misfits Health launched their plant-powered protein bar last year The Misfits Vegan Protein Bar range bridges the gap between traditional whey-based protein bars (but without the artificial sweeteners), and plant-based natural snacks. The brand is challenging the traditional protein bar market by offering shoppers a plant-based, high protein, low sugar option.
Chocolate coated, triple layered with a gooey middle. These bars pack in 15 g protein with less than 1g sugar per bar. They are 100% vegan and available in 9 delicious flavours.